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About the Company

Simple Station is a creative, agile and enthusiastic interface design studio located in the heart of Victoria, British Columbia. Simple Station was founded in 2005 and ever since has been in the business of designing intuitive, elegant, and engaging web applications.

Core Philosophy

We strongly believe that simplicity is the ultimate sophistication. In every website or web application we produce, we look to embrace creative minimalism. While our designs are far from plain, we are constantly striving to introduce elements of simplicity. This process starts at the beginning of every project we undertake through:

1. Discovery & Research

An exploratory approach to learning about the history, brand, strategy and existing marketing presence of the client.

2. Information Architecture

The art and science of organizing and labeling a web project to support findability and usability. Why even bother having a website if nothing on it is findable, or the user-experience makes it impossible to navigate? Our first step towards simplicity is to analyze existing written content and create a detailed plan outlining the structure of the site.

3. Design Process

Creating fresh, elegant and simple interfaces through the utilization of appropriate typography, whitespace, colour, illustration and imagery.

4. Development Process

Handcrafted code that epitomizes simplicity. Our approach to development not only reduces the quantity of code on a given website, but also makes pages load faster. We adhere to W3C standards and support a wide variety of Open Source frameworks in both Python and PHP. We employ agile development methodologies and believe in lean code bases.

Environmental Responsibility

“Views of the Yukon” ~ Photo by Stuart Bowness

Over the past two years we have had a growing sense of our responsibility for the environment. We started with little things like using recycled paper in the office and turning off all our equipment when we finished work and although those are good things, we have realized it simply is not enough.

We are challenged as mankind has never been challenged before, to prove our maturity and our mastery, not of nature but of ourselves.

Rachel Carson

Even though our company produces a digital product we are still utilizing electricity, purchasing electronics, using paper and generating a small amount of waste. For years as outdoor enthusiasts we have watched the impact of humanity in places that we treasure and have not done enough. Starting in 2009 Simple Station will donate 5% of profits to support the Canadian Parks and Wilderness Society (CPAWS) whose vision is to keep at least half of Canada’s public land and water wild — forever. CPAWS is Canada’s only national non-profit organization devoted exclusively to protecting Canada’s wilderness heritage. For over 45 years, CPAWS’s 13 chapters across the country have worked successfully to protect nature on land and sea. We encourage all our clients and potential clients to consider contributing to this uniquely Canadian environmental non-profit group.

Highlighted Books:

The following books have helped shape our core philosophy and influenced our thoughts on environmental responsibility:

Where to Find Us

Our office is located in the Fernwood neighborhood of sunny Victoria, BC

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