Apple re-brands to mimic Ikea
Today in the news I noticed that Apple has re-branded their entire product line to prominently feature the Verdana typeface.
The California-based computer and electronics company, best known for their Macintosh computers and iPods, announced today the company will be adopting Verdana as their corporate typeface. The typographic change, Apple’s first since 2001, was spotted on several of the company’s international websites Thursday morning, and will soon be visible on all new packaging and marketing materials.
The news comes only months after Swedish furniture giant IKEA similarly adopted the Verdana typeface. “Verdana is a simple, cost-effective font which works well in all media and languages,” praised IKEA spokeswoman Camilla Meiby. After IKEA’s change, designers and IKEA fans alike were initally shocked to see the company drop Futura (their corporate typeface for 50 years) for the screen optimized Verdana. However, as time passed, people began to embrace the typeface in ways like never before. Source: Idsgn.org
PS. April fools
What a relief that this isn’t true. You really had me going there for a minute. Though at first incredulous and disappointed given Steve’s affinity for typography, I was preparing to accept the “works well in all media” angle. But that would be sooo Microsoft. This was so traumatic that I may need to take the day off for typographic treatment therapy. If you had said they were switching to Comic Sans I might well have thrown my MacBook Pro out the window and myself with it.