Dawn Foster from Web Worker Daily gives a comprehensive look at the importance of a good name in establishing your online brand and identity. A while back I wrote an article on choosing a good business name based on my experience in founding Sentient Development, which I renamed a mere 1 year later to Simple Station. I wish I had found a similar article to the one on Web Worker Daily before we chose our original name as it would have saved a whole lot of time and money involved in changing our brand.

Here are a few things from the Web Worker Daily article you might want to think about the next time you need to pick a name.

• Is the domain name available? Is it available as a .com domain?
• Is it unique and memorable?
• Does it fit well with your business and the image you want to project?
• Will the name grow with you or limit you later?
• Will it be confused with other names?
• Are there any obvious jokes about crickets or anything else that might get annoying?
• Can people spell the name?
• Is it short enough not to be annoying when typing it on an iPhone or other mobile device?

This entry was posted on Wednesday, June 3rd, 2009 at 5:49 am and is filed under Business, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.