Obama Campaign Design
This morning I read a really interesting article on the design approach for Barrack Obama’s campaign logo in the New York Times. The logo itself was designed by a small design firm in Chicago called Mode.
When we received the assignment, we immediately read both of Senator Obama’s books. We were struck by the ideas of hope, change and a new perspective on red and blue (not red and blue states, but one country). There was also a strong sense, from the start, that his campaign represented something entirely new in American politics — “a new day,” so to speak.
I must say I really liked their approach here by starting with immersing themselves in their client. By getting to know the man, Barrack Obama, they were able to really create a logo that speaks to “change.”
After reading the NYTimes article I did a little digging to see what some of their other work looked like and I must say I was a little surprised to see that they primarily seem to be a motion design company and that their website seemed quite bland for the quality of clients and work that they produce. It always strikes me when I see a piece of great design work but the creator has a really poor website. How do good companies that produce high quality work get away with having such bland looking websites? When I googled “Mode design Chicago” they didn’t even come up in the listings and if it were not for Google Maps I never would have found them. They must do 90% of their business through word of mouth because they are virtually invisible on the web.
Keep up the interesting posts. I love to see keen bloggers!