Perfecting design game
by Stuart BownessMost big corporations have neither the focus, the skills, nor the appetite for risk to build mass-produced products that feel as if they were made by high-priced boutiques in New York or London. While computer companies have focused on pinching pennies these past few decades, Apple has been perfecting its design game. The fact that rivals are now talking about design is not proof they’re catching up — but of how far they have to go.
True in 2006, still true today. Amazing how somethings change and others remain constant. Apple has proved its consistency and at the helm is Jonathan Ive.
Read More: BusinessWeek “Who is Jonathan Ive?”
