Yvon Chouinard on sustainability
Fast Company recently interviewed Yvon Chouinard (one of my business heroes) on his thoughts on sustainability. His drive and determination is unstoppable. A true inspiration to the environmentally minded business man.
A passion for outdoor activities, fishing in Tierra del Fuego | Photograph by Doug Tompkins
“I’m kind of like a samurai,” says Yvon Chouinard, founder of outdoor-apparel maker Patagonia. “They say if you want to be a samurai, you can’t be afraid of dying, and as soon as you flinch, you get your head cut off. I’m not afraid of losing this business.”
He may actually mean that. Ever since Chouinard began forging mountain-climbing pitons in 1957 and selling them out of his car, he has defined his business’s bottom line as something other than pure profit.